Our mission is to replace a broken, opaque food system with a transparent and sustainable supply chain.

We source radically seasonal produce that highlights the true cost of farming, protects the land from soil depletion and favours sustainable, nutritionally dense crops with revolutionary flavour flavor.

We supply over 500 restaurants daily with unique varieties of fruit & vegetables selected for their flavor.

We’ve inspired London’s best chefs for over a decade and count among our customers Ruth Rogers at The River Cafe, James Lowe at Lyles and Brett Graham at The Ledbury.

Now, for the first time, we are bringing our years of expertise and revolutionary approach to flavor to the best chefs in New York City.

Our produce has inspired London’s best chefs for over a decade. Now we’re redefining flavor in New York City.

Early - Peak - Late

Forget Four Seasons

Each plant has its own season... Read More
Original Beans

Natoora X Original Beans

Rare varieties, straight from source... Read More
Our events

Six Signs of Sustainability

Building a better food system... Read More