Rude Health only use wholegrain brown rice from Italy's Po Valley to make this breakfast treat. It won't make any odd noises when you pour milk onto it because there are no additives - just plain, delicious puffed rice! They compress the rice, wait, then release the pressure and viola! A tasty breakfast delight!

Rude Health only put the healthiest and best quality ingredients in their cereals which means you'll actually look forward to getting out of bed in the morning to taste these treats!

They source sustainably-grown food from producers they trust, try to minimuse packaging as much as possible and use recycled or recyclable materials wherever possible. Now there's breakfast with a conscience...and it's tasty too!