Full Time

Natoora is committed to revolutionising the supply of fruit & vegetables and actively shaping the future of food for the better.

We have spent over ten years connecting capital cities with flavours that would otherwise be lost forever. Delivering truly seasonal produce to over 500 restaurants in London, New York and Paris, we count amongst our customers some of the world’s most talented and forward-thinking chefs.

We also engage directly with home cooks in our stores and concessions across London, actively seeking to change the way people understand fresh produce. Ultimately our goal is to create a more meaningful and responsible food system that preserves seed varieties, growing techniques and traditions that are threatened by modern industrial farming and supermarket culture.


We are looking for a bright, detail-oriented Copywriter to drive a revolution of the food system through engaging, pitch-perfect communication.

We supply some of the most forward-thinking, well-established chefs in the restaurant industry as well as educating retail consumers who might be less knowledgeable about fresh produce. With Natoora outposts in London, Paris & New York, you will need to masterfully adapt our brand voice across multiple touchpoints so that our revolutionary message reaches an ever-widening audience.

Driven by a genuine love of language and a real understanding of its intricacies, you will be able to develop a consistent voice across the brand while remaining attentive to local requirements. You’ll have previous experience in retail-focused copywriting and a portfolio of writing that showcases your sensitivity to tone.

Rather than creating empty copy destined solely to drive sales, you will sidestep all cliches and write with a desire to change the world through words. We’re a fast-growing company with a clear mission; this is a huge opportunity to make your mark as a writer and work creatively towards meaningful social change.

  • You have studied English at university level or have a portfolio of writing that demonstrates a real affinity for language
  • You have previous experience as a copywriter, ideally for a challenger brand (but not necessarily in food)
  • You know how to establish a real connection with people through words
  • You are genuine and creative, always looking to go beyond buzzwords and cliches
  • You are motivated by the idea of creating positive change through impactful copy

Email your CV and a couple of examples of your written work to and tell us how your copy is going to revolutionise the food system.